Inner Circle

The first collab is just the start. Here's what your collab journey with Estelle's Closet can look like once you're in.

Level 1. Your first collab

You picked your piece from our Collaboration Edit, styled it your way, and posted. You delivered, your audience loved it, and we loved working with you. This is where every partnership starts.

What you got: a free piece from our handpicked selection, no strings, no spreadsheet of rules to follow.

Level 2. Welcome to the Inner Circle

After your first successful collab, you graduate. Here's what unlocks:

Your own personal discount code

We'll set you up with a unique code your audience can use at checkout. They get a discount on every order, and you earn commission on every sale through that code. The more your audience shops, the more you earn. Real money, paid out monthly.

Early access to new drops

When we launch new collections, Inner Circle gets first look. You get to style pieces before anyone else has seen them, which means your content lands while the buzz is fresh.

Priority for repeat gifts

We send Inner Circle creators new pieces on rotation. No more wondering when the next collab is. If your content keeps performing, the pieces keep coming.

Level 3. Long-term partnership

Creators who consistently deliver and grow with us move into deeper territory:

• Higher commission tiers as your sales volume grows
• Paid campaign opportunities for specific launches
• Custom collab projects, including pieces designed around your aesthetic
• Brand ambassador status with annual perks and creative input on collections

How to get there

The path is straightforward:

1. Complete your first collab cleanly. Post your TikTok within 14 days, tag us, share to your story.
2. Your content goes live, our team reviews how it performed.
3. If it's a fit, we reach out to set you up with your Inner Circle code and onboard you into the affiliate program.
4. From there it's compound growth. The more you create, the more we send, the more you earn.

Why we built it this way

Most brands either ghost creators after one collab or push affiliate codes on day one before they know if the partnership works. We don't love either approach.

The first collab is a no-pressure way to see if we vibe creatively. The Inner Circle is the reward for delivering. After that, we invest in the creators who invest in us. It's clean, it's fair, and it scales with you.

Ready to start?

If you're reading this, you're probably already in the door. Just complete your first collab and let your content speak. We'll handle the rest.

Questions? collabs.estellescloset@gmail.com